KAWASAKI ENGINES
Providing power, manufacturing and transport solutions across a wide range of industries
Situation: Kawasaki Engines, supplying the highest quality and most dependable engines in the world, has limited social media expertise in-house but wants to develop their social media strategy and grow their audience
Project details:
Strategy and research session examining activity to date and audience needs
Competitor analysis focused on content gaps
Monthly content creation and community management across Facebook and Twitter
Facebook advertising campaign
Project wins:
In first 6 months, engaged users on Kawasaki’s social channels increased by 837%
Facebook advertising campaign generated 11% month on month page growth and increased website referral traffic by 3600%
“We are delighted at how far our social media has matured with UNTAPPED’s help and guidance. We did not think we would be in this position of success so quickly, and that is a huge credit to them.”