Situation: WeSwap, the people’s travel currency exchange with over 400,000 members, has no strategy or structure for using social media to engage community and acquire new users

Project details:

• Redesigned social media content strategy

• Monthly content creation across Facebook, Instagram, LinkedIn and Twitter

• Launched competition and influencer initiatives

• Trained customer service team on community management

• Led fully-funded crowdfunding campaign on social 

Project wins: 

• In just 3 months, reached 470,000 people through organic content alone

• Achieved an average engagement rate of 8% on Instagram